Brief the stylist
Add a picture of a look you like, from Pinterest, Instagram, a movie or your camera roll. No picture? A few words or one of the ideas will do. Set a budget per look, from 100 to 700 or no limit.
Style, try on & shop your look
Saw a look you love? See it on you.
Start from a picture: a screenshot from Pinterest or Instagram, a scene from a movie, a photo from your camera roll. Or just a few words. The stylist finds real pieces you can buy, in your budget and your country. Try the look on a photo of you, then shop it.
Coming soon to the App Store
Free to style. For iPhone.
How it works
Get a concept
The stylist puts together a concept from real pieces that shops sell in your country, in your currency. Each piece gets a row of options, with the stylist’s pick first.
Craft your looks
Pick a piece in each row. Every combination you create is saved as a look, so swap a piece and make another.
Try it on
See the whole look on a photo of you. Love it? Each piece has a link to buy it from the shop.
Something coming up?
Not sure what to wear? Pick an occasion from the ideas, or name your own, and the stylist puts the look together for it.
- A summer wedding
- A job interview
- A first date
- A black-tie gala
- A big presentation
- A weekend away
- A night out
- A birthday dinner
What makes it different
Whole looks, not single items
The stylist plans every piece together, from the top to the shoes, and you try the whole look on at once.
Real shops in your country
Every piece is a product you can buy now from a shop that sells where you live, in your currency. Second-hand listings are left out.
Your budget
Pick what a look may cost, and the stylist plans the pieces around it, from high-street brands to premium ones when you allow more.
Free to style
Briefs, concepts and crafting looks are always free. You only pay for try-ons, and you start with 3 on us.
Your photos stay yours
- Your photos live on your iPhone and in your own iCloud, with your briefs, looks and try-ons. We don’t store them on our servers.
- For a try-on, your photo passes through our server to our AI partner, Google’s Gemini, which makes the picture. Our server holds it only while the try-on runs. Google deletes it once the try-on is done, apart from abuse-monitoring logs kept for a limited time, and doesn’t use it to improve its AI.
- Nothing goes to AI until you agree, and you can stop any time in the app.
- No ads, no selling your data, and no tracking you across other apps.
Questions
How much does Lookcraft cost?
Styling is free: briefs, concepts and crafting looks never cost anything. Try-ons come in packs you buy in the app, from 8 to 100 try-ons, and you start with 3 free.
A try-on that comes out broken gets one free redo, and one that doesn’t work costs nothing. Try-ons you buy stay with your account, on all your iPhones.
Which countries can I shop in?
Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Portugal, Spain, the United Kingdom and the United States. Lookcraft suggests your country from your iPhone’s region, and you can change it in the app.
The app is in English, French, Spanish and Italian, following your iPhone’s language.
Which shops do the pieces come from?
The stylist searches Google Shopping in your country, so a look can mix brands and shops, from high street to premium. Second-hand listings are left out.
Every piece has a Buy link that opens the shop’s own page. You buy from the shop, not from us.
Who can it style?
Men’s and women’s looks. Children’s clothing isn’t included.
Will a try-on show me my size?
No. A try-on shows the style, not how a size fits. Check the shop’s size guide before you buy.
Is it only for iPhone?
Yes, for now. Lookcraft needs an iPhone with iOS 26 or later.
Are my photos safe? Is there an age limit?
Lookcraft is for people 18 and older, and you only add photos of yourself. You confirm both before adding your first photo.
Your photos stay on your iPhone and in your iCloud, and go to our AI partner only to make a try-on. We don’t make try-ons of underwear or swimwear, and every try-on is labelled as AI-generated. The privacy policy has the details.
Seen a look you love? Start there.
Show the stylist a screenshot, a movie scene or a photo, and see the look on you, made from pieces you can buy.
Coming soon to the App Store